- Showed us what our target audience expected from our music video
- Helped us identify what to change and improve
- Helped us to identify strengths
What feedback did we receive?
- Initial ideas feedback
- Audience survey
- 1st, 2nd, and final cut feedback
- Draft ancillary text feedback
- Final ancillary text feedback
Useful?
- Initial ideas feedback- helped us choose idea to use for video, helped us work out which ideas were more practical, showed us which idea suited our target audience the best
- Audience survey- showed what our target audience expected from a pop/rock video, helped us decide whether to use a dance routine or narrative, confirmed our idea to use a performance element
- 1st, 2nd, and final cut feedback- Gave us ideas for improving the narrative, showed us which shots were the weakest and which ones to refilm, identified out of time shots, showed us which effects we should consider using
- Draft ancillary text feedback- Gave us suggestions of what to add or take off on the products, gave us improvements
- Final ancillary text feedback- showed us how successful changes were, further suggestions for improvement, gave us ideas for what to add to the part of the digipak we had not finished
Decisions/ changes
- Initial ideas feedback- Chose to use Broken Arrow for the music video, developed that idea to make it more exciting and interesting
- Audience survey- decided to use performance element, chose to use a narrative rather than a dance routine
- 1st, 2nd, and final cut feedback- decided to keep boy and girl on same side of split screen, cut time-lapse of the band, stabilised a few shots, added black and white to split screen shots, refilmed a few shots, decided to keep split screen at end
- Draft ancillary text feedback- decided to use the location of the wall less, made ITunes and Spotify logo smaller, added a message to the fans
- Final ancillary text feedback- changed the shot for the back cover of the digipak, added industry standard information e.g. copyright info, added a photo of the band next to the CD tray in the digipak, made text smaller and changed its positioning and font on the poster
- Audience survey- decided to use performance element, chose to use a narrative rather than a dance routine
- 1st, 2nd, and final cut feedback- decided to keep boy and girl on same side of split screen, cut time-lapse of the band, stabilised a few shots, added black and white to split screen shots, refilmed a few shots, decided to keep split screen at end
- Draft ancillary text feedback- decided to use the location of the wall less, made ITunes and Spotify logo smaller, added a message to the fans
- Final ancillary text feedback- changed the shot for the back cover of the digipak, added industry standard information e.g. copyright info, added a photo of the band next to the CD tray in the digipak, made text smaller and changed its positioning and font on the poster
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